Role of digital marketing in Modern Business Scenario

Digital marketing is a wide term which enables you to market to promote products and services using digital technologies, mainly internet. It is quite clear that internet users are immensely increasing on a gradual basis. Internet has rapidly become an inseparable part of our day to day life and we can even think without it. Here are some details in which digital marketing plays with modern business scenario:-


All products and brands are impacted by competition. Each product has a uniqueness of its own and each brand is related to a specific niche. So, the choices for consumers have increased phenomenally which causes a lot of brand loyalty. Because of the reduction in brand loyalty, customers can be lost because competition is quite faster than it was earlier.

Digital Marketing Strategy
Digital Marketing Strategy
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The way in which to deal to fight with competition offer better products and build better process in a way that the customer is highly satisfied and sticks with your product or brand. The customer is highly satisfied and sticks with your product or brand. So, as you stand head and shoulders against competition, the significance of marketing is increasing.

Use of word of mouth in the internet

Because of the advent and large scale usage of internet, customers are aware about your product in detail before entering a store. Moreover, there is a lot of reference selling in which a buyer purchases a product after being recommended it. For instance, if 5 of yours friends recommend that a movie is really good, you will definitely check out the movie as quickly as possible.

So, internet marketing and digital campaigns have become a vital part of digital marketing strategy. If a business is providing services, than they will need to have higher budget for internet marketing since their potential consumers use Google to look for services or through online classifieds today rather than recalling outdoor media or TV ads. In India, Justdial is a great example of how consumers are looking for products and services online.

Decision making of the consumer

Since there already is a high level of competition in the market and the usage of internet as a powerful medium like internet, there is too much noise for a consumer to make a wise decision. Therefore, the main focus at present is on the whole marketing mix as well as on unique manufacturing products.

Why Every Industry Wants A Digital Marketing Team?

With the advent of mobile technology and rampant internet usage, digital marketing has gained popularity giving access to a multitude of information to the people throughout the world on their fingertips. An important feature is this flow of information goes both ways. Digital marketing as name suggests, access to information by electronic means of marketing.

Digital Marketing Courses in Mumbai Fees | Image Resource :

As many people are using the internet at present and visiting various sites, it is the need of time to use this as an opportunity to advertise a product or service digitally in order to have maximum reach. For example, a well-edited website will fetch more customers, as it will be indexed higher on a search engine. Another obvious example people miss are all the advertisements you see when you visit a website. Therefore, one can gain profit on the internet through proper channel of marketing. This shows how mandatory digital marketing has become and why it is such a flourishing industry today. Thus, one must learn about various online marketing courses.

Why pursue digital marketing courses?

Digital marketing is not just some instinctual act. For proper marketing, it is important to learn how the internet works and how to exploit it to make the best use in growing business or moneymaking. Therefore, understanding the psychology of internet user, their behavior, preference, etc. is mandatory. In fact, understanding psychology leads to better strategy making for online marketing. Guidance by trained professionals makes this easier and gives an insight on various parameters of digital marketing. Thus,it is imperative to learn foundation course of digital marketing. Many institutes offer digital marketing courses in Mumbai at affordable fees and are dedicated to these services.

Top 3 industries that need digital marketing:

1. Entertainment: One need to stay on social media for a few minutes only to be bombarded by articles ofthe entertainment industry. Every day thousands of SEO writers are recruited for the sake of promoting movies,photos, trailers, extended cuts and new fan theories are given. Personal life of celebrities’ help fans connect and feel empathetic to their idols. This makes it the most marketing based industry in the country.

2. Food: The internet world is full of food bloggers and food enthusiasts. This is where Social Media Marketing and SEO come in, they share, recipes, café and restaurants food reviews, etc. through their experience using digital technology. The information gathered from their customers, the marketing team come up with all the ideas to attract new customers. The reviews are displayed adequately through social media while providing various offers through the internet or mobile phone advertisements. The analytics used to determine how to approach every customer and target potential customers is based on samples. Thus, that explains the need for digital marketing professionals.

3. Legal Professionals: It is important for people that these businesses advertise themselves and their firm. Since every institution is bound by rules, the search for consultants is desperate. Thus, it becomes necessary for firms to provide information on the internet and attract customers.

Other industries like the telecom industry, medicine, need digital marketing. Political parties hire the best online marketing during their elections. The internet is such a powerful medium, learning digital marketing has become an asset for every individual. Moreover, due to the cost effective digital marketing courses in Mumbai fees, it becomes much easier of the incumbents to learn.

Top 5 Reasons To Pursue Executive MBA

Best Institute for Executive MBA | Image Resource :

There is increased competition in almost all the fields that we see today. The one of the top rules is what is commonly said in almost every field. Do you want to climb the corporate ladder to success? Are you in mid-career and still ready to head to a classroom? If yes, then executive MBA is the right course for you. Many people from across the globe are opting for this course and here are the top 5 reasons to do so:

Acquire new skills

When you grab an opportunity to opt for a course in executive MBA, you are in for acquiring some really good skills and that too with the good company. You will be sharing your classroom with experts from finance, HR, marketing, IT, trade, consulting, and similar such professionals, and this will prove to be a great learning experience and exposure to other pool of talents. You benefit most from taking the course and acquire skills that are effective in 2017 and in demand for many industries. If you choose the best institute for executive mba, you will benefit in all your endeavors.

Development in your career

The executive MBA course will help you move up the corporate ladder that would not be possible otherwise. On the other hand you will also be equipped to start your own business if you choose so. Your skills are good enough for you to devise a right strategy and choose for the best option in this regard. Best institute for executive mba will guide you towards the right direction and training needed for your development.

A different perspective

You will get insight into different roles and also the various practices that will help you improve your skills. If you opt for the executive MBA in the best institute, you will be working with talented pool of people. This exposure will help you get good experience and a proper perspective about other occupations as well.

Reward for you and employer

One of the best things that you will experience is the immediate reward for you and your employer. In these tough economic times, when you work and study at the same time, it is a highly beneficial deal for your employer. On the other hand, it also helps you retain your position and move up the career ladder.

A good MBA network

An executive MBA course will help you make a good network and contacts in this field. You can create some really good business partnerships, friendships, and potential business deals as well. A strong network is always good in these times with economic hardship in most fields.

These are some of the top reasons that executive MBA course will help you. So make sure that you consider the above mentioned points and only choose the institution that is reputed, accredited and experienced at the same time. Choosing the right institution will help you move up your career ladder.


We all have colleagues who need to be gifted one thing or the other from time to time. Be it a festival, anniversary or birthday of any of your client, employer or employee, you are expected to gift something as a courtesy but unlike your close friends, these are people you deal with in your business or work and hence better care is to be taken to make sure that no sentiments are hurt when you gift something they do not require.

Personalized Business Gifts

Here are a few business gifts etiquettes to follow while choosing personalized business gifts for your work partners:

  • Always remember to gift something that a person would like to have or need. Give some extra thought into the thinking process and make sure that no one is actually left out while giving gifts because that can be awkward for you and the person involved. Also, make sure that you follow the gifting rules related to each profession as in some professions; people cannot accept gifts greater than a particular value.
  • You can also give personalized business gifts which will make people aware of your understanding. It can help to build better relationships with your clients or employee/employer. You can have these personalized business gifts ordered online and this way you can ensure some faithfulness from your business partners.
  • Keep in mind that you have wide range of colleagues and each one of them has different beliefs and sentiments and while gifting anything, make sure you have to keep these sentiments in mind even when you decide to gift them an individualistic work presents. Always keep in mind that you do not want a moment of awkwardness while gifting this presents.
  • Plan your expenditure before you start to collect gifts that you want to give to your work friends and make sure that it does not go over that budget. There are many cheap alternatives which can be gifted to the workers or clients. If you want to gift something to a corporation like paper weights, pens, quotations, marker, files etc and they make sense of it, if you choose to personalize them with pictures because they still will be put to use.
  • Re-gifting is another habit you can practice but always take precautions while doing so. Make sure that you do not end up gifting something that others also might be gifting them as well or they had gifted you before.

From all of these we can conclude that, we need to take good care as to what we gift to our business partners, clients, workers and employers. There are various options available in the market or even online that can make it a wonderful experience and a great boost to your business but you will need to exercise precautions and make sure that you do not affect anyone’s sentiments and make the whole experience a cringe worthy memory because of any bad decision.