We are all familiar with search engines such as Google and Yahoo. When a site appears higher in the search results list of a search engine, there is a higher probability that users will click on the link and visit the site. This leads to more business. Having a presence in the search engines top position for the most popular keywords that users are searching for also increases the website’s trust.
What is SEO?
Search Engine Optimization
If you have a website SEO can help grow your business and meet business objectives. SEO stands for Search Engine Optimization. SEO is a methodology of strategies used to increase the amount of visitors to a website by obtaining high position in the search result page of search engines (SERP). SEO can be used by website owners to help improve their search engine rankings. It helps to improve the user experience and the overall usability of a website. It is good for social promotion of your website and it has become mandatory as it can put you steps ahead of your competitors.
Definition of Organic Search in SEO
Organic search is the non-paid search results in the search engine. Organic search results are the non-advertised links that show up in the results page due to their relevance to the search string. The process of affecting the visibility of a website or a web page in a web search engine’s unpaid results is called organic search optimization in SEO.
SEO takes into consideration how a search engine works, what people search for, keywords and search terms and which search engines are preferred by the target audience. You can optimize your website by editing its content and increase the relevance of specific keywords for a higher ranking in search results.
SEO Courses | Image Resource : freepik.com
To learn the about such optimization techniques you can sign up for a SEO course. Digital marketing courses mostly cover this topic. There are many institutes that offer the course. The courses are founded to offer ROI based digital marketing solution to clients. The course consists of
- Theory and practical’s
- Live execution experience
- Career oriented curriculum
The topics covered under the course are SEO, SEM / PPC, SMO / ORM, email marketing, website designing concepts, web analytics and effective digital strategy.
The course aims to develop smart digital marketing professionals. The course imparts real world digital marketing skills to the candidates and makes them job ready. The duration of the courses is less than a year and the eligibility is usually graduate in any stream.
SEO courses aim to optimize the marketing budget of companies / brands and improve their ROI and revenue. A good SEO strategy can improve the ROI of brands / companies by 20%-30%.
After completing the course you will be independently able to handle campaigns for companies / brands. You should be able to move from concepts to execution and planning to report. Most institutes offer placement assistance to students. The institute are connected to large number of digital marketing agencies and they can help you find a placement.