A Summary To Help A Layman Understand What Is Ppc

Google AdWords

Google AdWords | Image Resource : quoracdn.net

The use of paid ads has become quite common among businesses these days. But for any newbie, understanding the usability of pay per click advertising is essential. Pay per click (PPC) is an internet advertising model which is utilized to direct traffic to websites. It is in these websites that an advertiser pays a publisher (usually a website owner or network of websites) in which ad is clicked. In this article, you will come to know about what PPC is really all about:-

What is Google AdWords?

  • Google AdWords is one of the most famous PPC advertising system in the world. The AdWords platform allows businesses for creating ads to appear to Google’s search engine and other properties on Google.
  • AdWords functions on a PPC model in which users bid on keywords. They pay for each click on their ads. Each time a search is started, Google takes a clear view of the pool of advertisers on AdWords. They then select an advertiser to appear in valuable space on its search results page.
  • It selects the winners who are selected based on a number of factors, including quality and relevance on their keyword as well as ad campaigns. The size of keyword bids are also taken into consideration.
  • To be specific, people who appear on the page on and advertiser’s Ad Rank, a metric is computed by multiplying two key factors. This includes CPC Bid (the highest amount which an advertiser is willing to invest) and Quality Score (a value which considers your click-through rate, relevance and landing page quality).
  • This system enables winning advertisers to reach potential buyers at a cost which is suitable for their budget. It is a type of auction.


PPC | Image Resource : walkwel.in

PPC based keyword research

  • So have you been able to figure out what is PPC? Keyword research takes a lot of time and is highly essential.
  • Your whole PPC campaign is centered around keywords and highest AdWords advertisers tends to grow on a daily basis and filter their PPC keyword list.
  • Once you have performed a keyword research, when you set up your first campaign, you are likely to miss out on innumerable, long-tail, low-cost and relevant keywords. These keywords can help you drive traffic to your site.
  • An inclusive PPC keyword list will include relevance, exhaustive and extensive. As an advertiser, you won’t be paying web traffic which is not at all related to your business. You will find targeted keywords, which will be closed related to the offerings which you sell.
  • Your keyword research should include not the most popular and frequently searched terms in your niche. It will also include long tail of search. Long-tail keywords are more specific but are less common. But they are added up to the account of a lion’s share of search-driven traffic. Moreover, they are less competitive and so they are less affordable.
  • PPC has to be done periodically. You will need to refine and expand your own campaigns and create an environment in which your keyword list is growing consistently and adapting.

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